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Following August 2022 merger, the combined companies are now the “leading advisor on the complexity of consumer behavior.”
March 7, 2023
By: Christine Esposito
Editor-in-Chief
Following their merger in August 2022, Information Resources, Inc. (IRI) and The NPD Group (NPD) today unveiled a new combined company name and brand identity: Circana. “We are proud to begin this new chapter together as Circana, a name that conveys our 360-degree, full-circle understanding of the consumer and market, and our unique ability to bring clients a complete view of the consumer, store and wallet,” said Kirk Perry, president and chief executive officer, Circana. “In today’s dynamic ...
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